Sleep may be at the core of their business, but The Insomnia Clinic is wide awake and ready for business after receiving a fantastic business boost from Dragons’ Den’s Theo Paphitis. The Insomnia Clinic was named as one of last week’s six #SBS (Small Business Sunday) winners on Twitter, which involved having their tweet retweeted by Theo to his half million followers! They now join an elite club of small, entrepreneurial businesses whose tweets have caught Theo’s eye to win the coveted accolade.
This week's #SBS winners are @insomnia_clinic @FlorenceAmelias @LauraOliviaSP @norfolk_turkeys @mygiftgenie @ArtworkFramers Welcome !
— Theo Paphitis (@TheoPaphitis) December 5, 2016
It was their creative ‘Sleep Beautiful Sleep’ acronym which appealed to Theo, simply and cleverly encapsulating what The Insomnia Clinic is all about. Based on Trent Boulevard in West Bridgford (as well as Bath and Bristol), the team of qualified insomnia specialists work with individuals or corporate groups to improve sleep quality and, consequently, overall health and wellbeing. The knowledgeable consultants can help with a variety of sleep issues, helping to identify and change behaviours, thoughts or lifestyle factors which may be affecting their clients’ ability to enjoy a restful and restorative night’s sleep.
We won't lose any sleep over our acronym for #SBS @TheoPaphitis its simple 'Sleep Beautiful Sleep'. https://t.co/p1WzANp0LZ pic.twitter.com/dfcbsw4zfH
— The Insomnia Clinic (@insomnia_clinic) December 4, 2016
Small Business Sunday (#SBS) was started by successful businessman Theo to help owners of small businesses and like-minded entrepreneurs. He explains: “I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their ‘sell’ directly to me.” All winners become part of a friendly ‘club’ where they can network and share ideas, as well as benefiting from an online profile promoting their business on Theo’s website www.theopaphitissbs.com.
Owner and founder of The Insomnia Clinic, Kathryn Pinkham explains exactly what the win means to her: “It’s so good to be recognised by someone like Theo Paphitis. Setting up your own business is hard, especially when you’re looking after all aspects from actually doing the insomnia therapy to the marketing and everything else that’s involved, so this #SBS win is a real boost. I passionately believe in what I do and my ultimate aim is to get as many people as possible in the UK sleeping well without medication – this level of recognition and promotion will really help towards achieving that!”